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Text Animation Every object in the slide can be animated, too, including the text and graphics. What is the purpose of all this movement?   Watch a group of men and women viewing a presentation. The men seem to pay attention as long as something moves on the screen. The women seem more focused on the sound, or text. Work with your audience.   Try it: Animate the Title Go to the 5th slide. Select the Title: and a dozen lights... Go to the Animation Ribbon. Choose an Animation.   You should see the Slide Transition first, then the Title animation. Animations ->Animation ->Fade